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Representation: only concerns what references the artist makes to things that are not actually there in the work itself. This involves two approaches: The first aims at describing what the work depicts; what is not actually, not physically there in the work but what the work refers to. This includes any and all references to matters of literal-visual representation: to the ways things look in the world, to ideas and concepts, to stories that are told, and to the way things happen in the world. The second type of representation, very importantly, emphasises emotional representation. Here the attempt is made to find the words, the analogies and the metaphors that attempt to describe the feelings, the moods, the emotions that the work refers to. Such things are also not actually physically there in the work but the artist can and does, through the work, refer to them by expressing them and trying to arouse them in the audience.
Presentation: centres only on what is actually, physically given: what lies there directly in the work itself. This is what the work actually presents to the audience, what is given, not merely referred to. It involves asking a series of questions whose answers bring clearly to mind the materials and the media used, and the evidence that remains of the tools used in putting the work together. And, importantly, it includes describing the ‘design behaviour’, the ways in which the work shows how the artist chose, combined and integrated the various elements of design: line, shape, tone, colour, texture, and how these five elements, in turn, go on, through the artist’s efforts, to make up five more: form, pattern, space, structure and the composition overall.
Audience: here attention centres on people, artists and others. Questions are put, and the answers gathered in the attempt to bring to mind who the artist is, her/him-self - the one who made the work. It then tries to detect evidence in the work of those people whose influences may possibly bear on the professional and personal experiences of the artist. Further, it considers all the other people, those for whom the artist made the work, and those to whom the artist makes appeal, or wants to serve or address in the work and all those, as well, who may eventually have access to the work in the future. The answers to these questions can come from available ready-made facts and from imaginative speculation and intuitive detective (guess) work. |